By: Jeremy Williams, Owner/Head Coach at Red Hawk Coaching and Team Leader of the Red Hawk Property Team powered by JLA Realty
In the fast-paced world of real estate and small business, time is one of your most valuable resources. Yet, one of the biggest time-wasters we see—especially among real estate brokers, team leaders, and small business owners—is the dreaded meeting without a purpose.
The Problem with Purpose-Less Meetings
How many times have you walked into a meeting only to walk out wondering what the point was? Over the years, I’ve experienced far too many meetings that lacked direction, intention, or any measurable outcome. These meetings drain time, energy, and morale. If you can’t clearly define why you’re meeting and what needs to be accomplished, you probably shouldn’t be meeting at all.
Meetings should never exist just to fill a slot on the calendar. They should move the needle—toward closing deals, solving problems, inspiring innovation, or driving results.
Why Intentional Meetings Matter
If you’re leading a real estate team or running a small business, every meeting should serve a strategic purpose. Whether you’re reviewing performance, setting goals, training your team, or solving a specific challenge—define the outcome before you even send out the invite.
Ask yourself:
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What is the goal of this meeting?
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What does success look like at the end of it?
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What action steps will attendees walk away with?
When your meetings are guided by purpose and focused on results, your team becomes more aligned, motivated, and productive.
The Real Cost of Wasted Time
Real estate professionals and business owners know that time literally is money. Every hour spent in a meeting with no value is an hour you could have spent prospecting, closing deals, or growing your business. It’s not just about cutting back on meetings—it’s about making every meeting count.
Meet with Purpose. Lead with Clarity.
Start treating meetings like strategic business tools, not casual conversations. Set an agenda, identify who needs to be in the room, define the objective, and always wrap with clear next steps.
Remember: Don’t meet unless there’s a reason. Don’t meet unless there’s a result.
So here’s the question: What’s been your personal experience with meetings that went nowhere? And what changed when you started leading with purpose?
